To start, we’ll work with you to understand your business and how we can help you reach your Chinese customers. We do this by analysing and defining the most appropriate platforms to reach your target audience and optimal market position, reviewing and optimising your brand assets, and providing guidelines to ensure your best chance of success in the lucrative Chinese market.
With over 900+ Global Supply Chain Resources, not only do we have powerful connections – we also have the experience and confidence to represent your brand with distributors and buyers across the market. We’ll shortlist and evaluate the channels to ensure the ideal fit for your brand and consumers. We know what buyers are looking for – and we’ll strive to get you the best pricing deal and trading terms, optimal shelf space and maximum distribution network.
We’ll continue to work hard to get your brand in front of your target market and achieve results. From brand activation, PR and KOL endorsement, to content creation and social media management across China’s top trending platforms including WeChat, Weibo, Little Red Book, DouYin and more. We’ll fuel powerful conversations to increase visibility and reputation, eventually turning interaction and engagement into business revenue.
We work closely with you to understand and optimise your brand identity for the Chinese market, uncovering your unique product selling points in order to design a winning strategy to set your brand above the rest.
We have our finger on the pulse of the ever-changing Chinese market, and continually analyse consumer behaviour across various segments to better close the gap between your product and consumers.
With our combined knowledge and extensive experience, we’ll get your brand and product in front of your target audience and positioning for optimal reach of your target market.
Once your product is in market, we’ll design and execute the best marketing communication strategy to elevate your brand, enhance visibility and reputation, and generate sustainable revenue growth. Please see “China Marketing” for more info.
INTEGRATED MARKETING EXPERIENCE
RETAIL CHANNEL MANAGEMENT EXPERIENCE
GLOBAL SUPPLY CHAIN RESOURCES
