China Marketing Consultancy
We help you to embrace the Chinese Market with a tailor-made marketing solution

WECHAT MARKETING

WECHAT HIT THE MILESTONE OF 1 BILLION MONTHLY ACTIVE USERS IN 2019.

WeChat is the primary social media tool used by Chinese consumers to follow and interact with their facourite brands. WeChat users are all over the world, not only in China, but also the Chinese who lives in overseas such as New Zealand, Australia, United Kingdom, United States, etc. More and More brands are utilizing WeChat to enter the China market!

  • WeChat Official Account Registration
  • WeChat Account Management
  • WeChat Moment Ads
  • WeChat Mini-program Development
  • WeChat E-Commerce
  • WeChat KOL Marketing

WEIBO MARKETING

THE LARGEST MICRO-BLOGGING PLATFORM IN CHINA, WITH 465 MILLION MONTHLY ACTIVE USERS.

Weibo, often described as a Chinese version of Twitter, however, it has now transformed and evolved by adding other new features such as Weibo Stories to better increase and engage Chinese young generation users. A large proportion of post-95s Weibo users that are in the high-frequenct consumption range, they spend frequently on Food & Drinks, Cosmetics & Skin Care Products and Learning &Training.

  • Weibo Official Account Registration
  • Weibo Account Management
  • Weibo Paid Ads
  • Weibo KOL (Key Opinion Leader) Marketing

KEY OPINION LEADERS (KOL) MARKETING

EVEN SOME KOLS MAY NOT SELLING THE PRODUCT DIRECTLY, THEY ARE STRONGLY INFLUENCING CONSUMER PURCHASING DECISIONS!

KOL endorsement are available on many different Chinese platforms such as WeChat, Weibo, Little Red Book (also known as RED or Xiaohongshu), Douyin (TikTok), Bilibili, Zhihu, etc. KOLs can have millions of followers who follow their advice and ‘actively’ engage with the content they post.
Chinese consumers always check out information and product reviews if they hears about an interesting brand or product for the first time, which will influence the likeliness of purchasing the product!

  • KOL Selection & Coordination
  • KOL by LOCATION
  • KOL by CATEGORY – i.e. Food, Cosmetics, Supplements, Lifestyles, Travel, etc.
  • KOL by FORMAT – i.e. Post or Live Streaming
  • KOL by PLATFORM – i.e. WeChat, Weibo, Little Red Book, DouYin, Bilibili, Zhihu, etc.

CHINESE SEARCH ENGINE OPTIMIZATION / MARKETING

BAIDU IS NOT THE ONLY PLAYER IN CHINA, BUT CAPTURED ALMOST 75% OF THE CHINESE ENGINE MARKET SHARE!

Before you thinking about placing keyword-targeted ads, please check if you got a physical presence to register a domain name and a license to host and publish your website.

  • Search Account Setup – i.e. Baidu, 360 Search, Sogou, etc.
  • Chinese Press Release Copywriting & Distribution
  • Ongoing Search Account Optimisations
  • Search and Display Ads placement
  • Search Remarketing Campaign
Translation

TRANSLATION & LOCALIZATION

LOCALIZING YOUR MARKETING COLLATERAL IS THE UTMOST IMPORTANT THING IN CHINA!

No matter your marketing materials such as website and brochure are designed to sell a product or to provide information, it is extremely important that the message has to be clear and 100% understood by the person reading its content.

  • Content Translation & Localization
  • Website Design & Overseas Hosting
Strategic Planning
Persuasive Copywriting
Creative Thinking
Goal-Oriented
Innovative Ideas
Unique Insight
Our Work
Here’s how we’ve helped brands like yours achieve real results
Yacon New Zealand
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ALOVIVI
Man He Tang
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