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Color Lock x Daling Family

Description

NEW PRODUCT LAUNCH

When China social e-commerce giant Daling Family decided to produce 9 new make up products, they engaged our local China team to help with development.

Our team helped craft and manufacture the product and gift box, and assisted with the launch during Chinese New Year 2019 and assisted with in-market promotion to build up awareness, including KOL Endorsement.

Summary
What We Did

Brand Development
Channel Development
In-Market Promotion
KOL Endorsement