Mooncake is a Chinese traditional food product, traditionally eaten during the Mid-Autumn Festival.
During the 2018 festival, FORGAIN Mooncake appointed our China team to establish distribution channels in the Chinese market.
We successfully established a powerful retail relationship with Circle K, which is a chain of nationwide Chinese convenience stores, helped FORGAIN develop a product introduction presentation and campaign promotion plan, and managed store displays during the campaign.
In doing all this, we saw a massive sales increase, with FORGAIN Mooncake achieving the second highest sales volume in South China.
September 24, 2018