)">

Forgain Mooncake

Description

OVER THE MOON

Mooncake is a Chinese traditional food product, traditionally eaten during the Mid-Autumn Festival.

During the 2018 festival, FORGAIN Mooncake appointed our China team to establish distribution channels in the Chinese market.

We successfully established a powerful retail relationship with Circle K, which is a chain of nationwide Chinese convenience stores, helped FORGAIN develop a product introduction presentation and campaign promotion plan, and managed store displays during the campaign.

In doing all this, we saw a massive sales increase, with FORGAIN Mooncake achieving the second highest sales volume in South China.

Summary
Completed on

September 24, 2018

What We Did

Channel Development
In-Market Promotion