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Native Beauty

Description

A BEAUTY REVOLUTION

When Lisa Qi – the founder of social e-commerce giant Daling Family – decided to launch her own line of beauty products, she knew she needed to talk to us.

Native Beauty was born from a desire to provide clean beauty products with high performance at an affordable price.

Our China team were engaged from concept to development – integrating international supply chain to create the new product line; as well as developing brand identity and a comprehensive marketing plan.

We also created key brand content – including brand story writing, video scripting, product training manuals and everything in between. And arranged KOL promotions on Little Red Book, a social media platform with over 200 million users in China.

Native Beauty launched on Daling Family in February 2019, with it’s very first product – a moisture locking protective serum – selling 30,000 packs in the first 20 minutes!

Summary
What We Did

Brand Development
Marketing Strategy
Channel Development
In-market Promotion
KOL Marketing